Mindful that people are spending more time at home and there is a service shortage…
HMW re-imagine engagement and inspire millennials for DIY Projects
Visualization
Click on each image to expand Secondary Research
Preliminary Insights
- Enjoy sharing their activities online with their peers and community
- Sense of Accomplishment upon completion
- Fear of injury creates reluctancy
- Willing to spend money on materials and tools, but lack appropriate spaces
- Enjoy sharing their activities online with their peers and community
Primary Research
Research Objectives
Research Capture
Research Takeaways
- Gain behavioral insights
- Capture problems and workarounds
- Understand desired outcomes
- Immersion in the participant’s process regarding DIYs
- 5 live in a house
- 3 live in apartment
- 3 living alone
- 5 married/ engaged couples living together
- Common Themes
- Confidence
- Ownership
- Cost
- Sense of Accomplishment
- Experimentation & Learning
- Involvement of Family & Friends
Synthesize
Converged observations to create two key insights
Diverged each insight to develop two HMWsBrainstorm
Concept Development
Deliver: Business Case & Reason to Believe
